Timeline for a Successful Campaign

4-5 weeks before the campaign

  • Meet with your CEO
  • Talk with previous campaign coordinator
  • Talk with the United Way staff
  • Recruit your campaign team
  • Analyze your past campaign

3-4 weeks before the campaign

  • Meet with your team
  • Set our goals & objectives
  • Set your dates/times and tell United Way
  • Review all campaign resources
  • Plan your special events
  • Schedule United Way speaker

One week before campaign

  • Personalize pledge forms
  • Send out endorsement letters
  • Promote your campaign

Week of campaign

  • Confirm meeting location and time
  • Connect with United Way
  • Conduct special events
  • Hold company meetings
  • Start meeting ON TIME!
  • Introduce program/agenda
  • Acknowledge management support

1-2 weeks after the campaign

  • Follow up on pledge forms
  • Report results promptly to United Way
  • Report results internally
  • Analyze your campaign with your team
  • Say Thank You
  • Start a year-round communication program

Hint:  Determine how you will distribute the brochure and pledge forms.  Are you handing them out at the meeting or do you have another plan for distribution?


20-minute campaign meeting agenda

1-2 weeks earlier, send an invitation from the CEO to all employees stating the purpose of the meeting.
Distribute personalized pledge cards and brochures at the beginning of the meeting.

1 min.  Coordinator's opening remarks
4 min.  CEO or management provides statement of corporate support and encourages participation.
5 min.  United Way representative communicates United Way's community impact message.
5 min.  Agency speaker
5 min.  Coordinator:  Make the 'ask'.  Invite the audience to join you in making a difference in people's lives by giving to the United Way.

Describe incentive
Encourage payroll deduction
Thank audience
Pick-up pledge cards

Get Involved

Plymouth Community United Way

960 W. Ann Arbor Trail, Suite 2
Plymouth, MI  48170
Phone:  734-453-6879